Digital Marketing
The practice of promoting products or services online using channels like social media, search engines, email, and paid ads to reach, engage, and convert audiences effectively.
Responsibilities:
Assist in developing strategies to build lasting digital connections with consumers.
Plan and manage the company’s social media presence (e.g., Twitter, Facebook, LinkedIn).
Launch optimized online advertising campaigns through platforms like Google Ads and Facebook Ads to boost brand awareness.
Actively manage and optimize SEO, SMM, and SEM initiatives.
Create and distribute online newsletters and promotional emails across digital channels.
Develop and implement digital content strategies, including content management, campaign execution, and performance tracking.
Use tools such as Google Analytics and Web Trends to measure digital marketing performance and ROI.
Stay up to date with the latest digital marketing trends and adjust strategies accordingly.
Maintain and grow relationships with media agencies and third-party vendors.
Demonstrate strong attention to detail and the ability to multitask in a fast-paced, deadline-driven environment.
Skill Requirements:
Proven experience and skills in creative content writing.
Strong analytical and critical thinking abilities.
Proficiency in statistical analysis and performance reporting.
Excellent communication and interpersonal skills.
High levels of integrity, independence, and motivation.
Fast learner with excellent multitasking capabilities.