Responsibilities:

• Assist in developing strategies to build lasting digital connections with consumers.

• Plan and manage the company’s social media presence (e.g., Twitter, Facebook, LinkedIn).

• Launch optimized online advertising campaigns through platforms like Google Ads and Facebook Ads to boost brand awareness.

• Actively manage and optimize SEO, SMM, and SEM initiatives.

• Create and distribute online newsletters and promotional emails across digital channels.

• Develop and implement digital content strategies, including content management, campaign execution, and performance tracking.

• Use tools such as Google Analytics and WebTrends to measure digital marketing performance and ROI.

• Stay up to date with the latest digital marketing trends and adjust strategies accordingly.

• Maintain and grow relationships with media agencies and third-party vendors.

• Demonstrate strong attention to detail and the ability to multitask in a fast-paced, deadline-driven environment.

Skill Requirements:

• Proven experience and skills in creative content writing.

• Strong analytical and critical thinking abilities.

• Proficiency in statistical analysis and performance reporting.

• Excellent communication and interpersonal skills.

• High levels of integrity, independence, and motivation.

• Fast learner with excellent multitasking capabilities.